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02 BUILD · HOW IT'S BUILT

Six agents. One stack. Built on the tools you already pay for.

An AI marketing agent is a supervised automation that owns one recurring marketing job end to end — planning, bidding, reporting, testing or messaging — on your existing platforms. Zero Teams builds six of them, connects them to your ad accounts, CRM and webshop, and keeps a human in the loop for every decision that spends money.

An assembly line where robotic arms build six AI marketing agents while an old org chart is deallocated
AGENT-01
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Media Planner

Plans and books your budgets. Turns targets and last quarter's data into a channel split; you approve, it books. Re-plans mid-month when the numbers say so.

RUNS ON: META ADS · GOOGLE ADS · GA4 · GOOGLE SHEETS · MAKE
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Performance

Optimises every ad account 24/7 — Meta, Google, TikTok. Shifts spend, pauses losers, flags creative fatigue, and logs every change with the reason.

RUNS ON: META ADS · GOOGLE ADS · TIKTOK ADS · GA4 · MAKE
AGENT-03
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Reporting Analyst

Writes the morning report. Profit metrics on line one, every channel and CRM below, the "why" in plain language, decisions listed at the bottom.

RUNS ON: GA4 · LOOKER STUDIO · GOOGLE SHEETS · SLACK / EMAIL · MAKE
#1CITED
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SEO / AEO

Keeps you ranking in search and cited by answer engines. Audits, rewrites, technical fixes, on a loop — and tracks where your brand is being cited.

RUNS ON: SEARCH CONSOLE · SEMRUSH · SCREAMING FROG · WEBFLOW / SHOPIFY CMS
VISITSCHECKOUT
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CRO

Finds where your webshop or website leaks, proposes the test, runs it to significance, ships the winner. Then starts the next one.

RUNS ON: GA4 · HOTJAR · VWO · SHOPIFY / WEBFLOW
Hi Sara — still thinking about the linen set? It's back in stock.
Yes! Is the discount still on?
Until midnight. Here's your link →
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ONLINE

Lifecycle

Email, WhatsApp, SMS and CRM journeys — welcome, win-back, abandoned cart, re-order, VIP — written, sent and tuned automatically from your customer data.

RUNS ON: KLAVIYO · WHATSAPP BUSINESS API · TWILIO · HUBSPOT
THE BUILD, STEP BY STEP

The build, stage by stage: from automation map to profit review.

PAID SOCIALREPORTINGEMAILSEOAUTOMATE FIRSTAUTOMATE FIRSTPHASE 2PHASE 2
STAGE 01

Automate

Week 1. We map every recurring job in your marketing — planning, bidding, reporting, CRM flows, WhatsApp, retention — what it costs, and which an agent owns first.

STAGE 02

Build

Weeks 2–4. We assemble the agents on your accounts: Meta, Google, TikTok, GA4, CRM, webshop, messaging. Approval thresholds and templates are set with you.

RUNMEASURETUNEREPORT24/7
STAGE 03

Execute

Week 5 onward. The agents run 24/7 with approvals in place. We supervise and tune. You read one report a day and make the calls that matter.

CONTRIBUTION MARGIN
STAGE 04

Profit

Month 2 onward. Monthly profit reviews on contribution margin, MER, cost per order and payback. Budgets are re-planned against them, not against last month's ROAS.

WHERE HUMANS STAY IN THE LOOP

The agents act. You approve what spends money.

Four things never happen without a human saying yes. Everything else runs automatically and is logged, with the reason, in the morning report.

01

Budget changes above your threshold

Small reallocations run on their own. Anything above the limit you set waits for a one-tap approval.

02

New campaigns

The Media Planner drafts them; you approve the plan before anything is booked.

03

Customer-facing messages

Every email, WhatsApp and SMS template is approved once by you. Agents only send from approved templates.

04

The monthly re-plan

Each month the profit review proposes next month's split. You sign it off; the agents execute it.

A phone showing a one-tap approval request from the Media Planner agent while six agents wait
FAQ

Questions about letting AI run your marketing.

Is it safe to let AI spend our media budget?

Yes, because it doesn't spend unsupervised. Every agent works inside limits you set: spend thresholds, approved templates, channels it may touch. Above those limits it asks. Every action is logged with its reason and appears in the next morning's report.

What happens when Meta or Google changes something?

Platform changes are our job, not yours. We supervise the agents daily, patch the automations when an API or policy changes, and tell you in the report if anything paused. The agents run on official platform APIs, not on screen scraping.

Do we own the automations?

The agents run on your accounts and your data. Nothing is moved into a black box. If you ever leave, your ad accounts, CRM, analytics and templates stay exactly where they are, with everything the agents built still in them.

Can we see what the agents did?

Every change is logged: what was changed, when, and why. The morning report summarises it in plain language, and the full log is available on request at any time.

Stop hiring for work an agent can own.

A 45-minute consultation. We'll map what to automate first, what it takes to build, and what it should earn.